It’s likely that your siblings and cousins are on Facebook. Maybe even your grandparents use Facebook. But do your customers have a Facebook account? Read the following information to learn how to reach all of them.
Consider Facebook to be a platform in sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in this way. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.
Try making a group versus a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can have both a group and a page, the page for updates and the group for interactivity.
If you want to only target current customers, use “custom audiences”. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Learn how to build a fan base. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that, you are sure to see a big jump in conversion rates.
One great way to get people to pay attention to your brand is to give away something. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. You do not need invest much money, but you can increase your base of potential customers.
Be selective when it comes to posting updates. If your updates are boring or off-topic, you’ll lose fans. Make sure your updates are fun or helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
You need to promote your customers making decisions regarding your brand. People enjoy being on the “inside.” When they have input, they’ll feel special. For example, if you blog, you can ask them what kind of posts would interest them.
It is sometimes difficult to begin using Facebook as a marketing tool. The first step is usually to add Facebook buttons and links on your site. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Try to put some personality in your brand. If your posts are boring and stale, your brand appears so as well. Always stay professional though, to keep people feeling secure in your brand.
Only post professional-looking photos on your wall. These photos need to have something to do with your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. These tips will keep your customers on edge with new product offerings for your company. The more you put into it, the more you will get out of it.